Wholesale Makeup Pallets — Quick Answer
Wholesale makeup pallets are bulk lots of cosmetics and beauty products sourced from CVS, Walgreens, and other major drugstore and retail chains. They typically contain 1,000–4,000 units of lipstick, foundation, mascara, nail polish, eye shadow, and personal care items per pallet. At Discount Wholesalers Inc., makeup liquidation pallets start at $550 with no license required and ship nationwide from Lumberton, NC.
Table of Contents
- What's inside a makeup liquidation pallet?
- How much do wholesale makeup pallets cost?
- Where to sell makeup pallet inventory
- Types of makeup pallets available
- Tips for makeup pallet resellers
- Frequently asked questions
What's inside a makeup liquidation pallet?
Makeup and cosmetics pallets from Discount Wholesalers Inc. are sourced primarily from CVS Health, Walgreens, and similar drugstore retailers. Typical contents include:
- Lip products (lipstick, lip gloss, lip liner, lip balm)
- Eye products (mascara, eyeliner, eye shadow, eyebrow pencils)
- Face products (foundation, concealer, blush, powder, highlighter)
- Nail polish (assorted colors and brands)
- Skin care (moisturizers, toners, serums)
- Personal care (deodorant, hair care, body wash)
Major brands commonly found include Revlon, L'Oréal, Maybelline, CoverGirl, NYX, Rimmel, and Wet n Wild. Products are predominantly shelf pulls and overstock — new and unopened.
How much do wholesale makeup pallets cost?
- Standard cosmetics pallets (1,000–2,000 units): $550–$900
- Large CVS pallets (2,000–4,197 units): $900–$1,500
- Mixed HBA pallets (health, beauty & accessories): $700–$1,200
- Wholesale lots (50–500 units, by the box): $100–$500
At $550 for 1,000+ units, that's roughly $0.55 per unit for products that retail at $3–$15 each. Resellers typically see 5–15x return on cost per unit.
Where to sell makeup pallet inventory
- eBay: High demand for brand-name cosmetics, especially Revlon, L'Oréal, and Maybelline.
- Amazon FBA: New, unopened cosmetics from recognized brands can be listed on Amazon.
- Facebook Marketplace and local buy/sell groups: Cosmetic lots and grab bags sell quickly.
- Flea markets and swap meets: High-volume buyers of cheap cosmetics.
- Bin stores: Flat-price bin stores move makeup inventory very quickly.
- Beauty supply resellers: Some resellers sell to nail salons, hair salons, and small beauty supply stores.
Types of makeup pallets available
CVS Cosmetics Pallets
Our most popular makeup pallets. Sourced directly from CVS Health, these pallets contain 1,297–4,197 units of brand-name cosmetics. Browse CVS pallets.
Best Seller HBA Pallets
Curated pallets of top-selling health, beauty, and accessories from CVS and Walgreens. Browse HBA pallets.
Makeup Wholesale Lots (by the box)
For buyers who want to start smaller, we offer makeup wholesale lots in quantities of 50–500 units. Browse cosmetics lots.
Mixed Cosmetics Pallets
Multi-brand cosmetics pallets with variety across lip, eye, face, and nail categories. Browse mixed cosmetics pallets.
Tips for makeup pallet resellers
- Sort by category first: Group lip products together, eye products together, etc.
- Check expiration dates: Most shelf-pull inventory has 12–24+ months remaining, but always check.
- Photograph in good light: Clear photos dramatically increase sell-through on eBay and Facebook.
- Bundle strategically: Small items like lip gloss and nail polish sell faster as curated bundles of 5–10 units.
- Price by brand: Revlon, L'Oréal, and Maybelline command higher prices than store brands.
Frequently asked questions
Are the makeup products new or used?
Products are predominantly new shelf pulls and overstock — not customer returns. Items are in original packaging.
Do I need a license to buy wholesale makeup?
No. No resale license or business registration is required.
What brands are in the makeup pallets?
Common brands include Revlon, L'Oréal Paris, Maybelline, CoverGirl, NYX, Rimmel London, Wet n Wild, e.l.f., and various drugstore brands.
Can I order a smaller quantity than a full pallet?
Yes. We sell merchandise by the box in quantities of 50–250 units.
Ready to buy? Browse all makeup pallets or call (910) 536-1440. Available Mon–Fri 8:30 AM–5 PM EST.
Also explore: CVS Pallets · HBA Best Sellers · Lip Products · Nail Products
Discount Wholesalers Inc. — Operating since 1999 · 107 Back Swamp Rd, Lumberton, NC 28360 · (910) 536-1440 · Mon–Fri 8:30 AM–5 PM EST