Wholesale Makeup Pallets — Quick Answer
Wholesale makeup pallets are bulk lots of cosmetics and beauty products sourced from CVS, Walgreens, and other major drugstore and retail chains. They typically contain 1,000–4,000 units of lipstick, foundation, mascara, nail polish, eye shadow, and personal care items per pallet. At Discount Wholesalers Inc., makeup liquidation pallets start at $550 with no license required and ship nationwide from Lumberton, NC.
Table of Contents
- What’s inside a makeup liquidation pallet?
- How much do wholesale makeup pallets cost?
- Where to sell makeup pallet inventory
- Types of makeup pallets available
- Tips for makeup pallet resellers
- Frequently asked questions
What’s inside a makeup liquidation pallet?
Makeup and cosmetics pallets from Discount Wholesalers Inc. are sourced primarily from CVS Health, Walgreens, and similar drugstore retailers. Typical contents include:
- Lip products (lipstick, lip gloss, lip liner, lip balm)
- Eye products (mascara, eyeliner, eye shadow, eyebrow pencils)
- Face products (foundation, concealer, blush, powder, highlighter)
- Nail polish (assorted colors and brands)
- Skin care (moisturizers, toners, serums)
- Personal care (deodorant, hair care, body wash)
Major brands commonly found include Revlon, L’Oréal, Maybelline, CoverGirl, NYX, Rimmel, and Wet n Wild. Products are predominantly shelf pulls and overstock — new and unopened, not customer returns.
How much do wholesale makeup pallets cost?
Makeup pallet prices at Discount Wholesalers Inc.:
- Standard cosmetics pallets (1,000–2,000 units): $550–$900
- Large CVS pallets (2,000–4,197 units): $900–$1,500
- Mixed HBA pallets (health, beauty & accessories): $700–$1,200
- Wholesale lots (50–500 units, by the box): $100–$500
At $550 for 1,000+ units, that’s roughly $0.55 per unit for products that retail at $3–$15 each. Resellers typically see 5–15x return on cost per unit depending on their sales channel.
Where to sell makeup pallet inventory
Cosmetics and beauty products sell through multiple channels:
- eBay: High demand for brand-name cosmetics, especially Revlon, L’Oréal, and Maybelline. Both individual items and small lots sell well.
- Amazon FBA: New, unopened cosmetics from recognized brands can be listed on Amazon. Check brand gating policies before listing.
- Facebook Marketplace and local buy/sell groups: Cosmetic lots and grab bags sell quickly, especially nail polish and lip products.
- Flea markets and swap meets: High-volume buyers of cheap cosmetics. Bin-style setups work especially well.
- Bin stores: Flat-price bin stores move makeup inventory very quickly.
- Beauty supply resellers: Some resellers sell to nail salons, hair salons, and small beauty supply stores.
Types of makeup pallets available
CVS Cosmetics Pallets
Our most popular makeup pallets. Sourced directly from CVS Health, these pallets contain 1,297–4,197 units of brand-name cosmetics and HBC products. Predominantly new shelf pulls with no damage. Browse CVS pallets.
Best Seller HBA Pallets
Curated pallets of top-selling health, beauty, and accessories from CVS and Walgreens. Consistent mix of lip, eye, face, and skin care products. Browse HBA pallets.
Makeup Wholesale Lots (by the box)
For buyers who want to start smaller, we offer makeup wholesale lots in quantities of 50–500 units. Ideal for testing the market before committing to a full pallet. Browse cosmetics lots.
Mixed Cosmetics Pallets
Multi-brand cosmetics pallets with variety across lip, eye, face, and nail categories. Browse mixed cosmetics pallets.
Tips for makeup pallet resellers
- Sort by category first: Group lip products together, eye products together, etc. Makes pricing and photographing faster.
- Check expiration dates: Cosmetics have shelf lives. Most shelf-pull inventory has 12–24+ months remaining, but always check before listing.
- Photograph in good light: Clear photos dramatically increase sell-through on eBay and Facebook.
- Bundle strategically: Small items like lip gloss and nail polish sell faster and at better margins as curated bundles of 5–10 units.
- Price by brand: Revlon, L’Oréal, and Maybelline command higher prices than store brands. Research eBay sold listings before pricing.
Frequently asked questions
Are the makeup products new or used?
Products from Discount Wholesalers Inc. are predominantly new shelf pulls and overstock — not customer returns. Items are in original packaging and have not been opened or used.
Do I need a license to buy wholesale makeup?
No. No resale license or business registration is required to purchase from Discount Wholesalers Inc.
What brands are in the makeup pallets?
Common brands include Revlon, L’Oréal Paris, Maybelline, CoverGirl, NYX, Rimmel London, Wet n Wild, e.l.f., and various drugstore brands. Brand mix varies by pallet.
Can I order a smaller quantity than a full pallet?
Yes. We sell merchandise by the box in quantities of 50–250 units for buyers who want to start smaller.
Ready to buy? Browse all makeup pallets or call (910) 536-1440 to ask about current cosmetics inventory. Available Mon–Fri 8:30 AM–5 PM EST.
Also explore: CVS Pallets · HBA Best Sellers · Lip Products · Nail Products
Discount Wholesalers Inc. — Operating since 1999 · 107 Back Swamp Rd, Lumberton, NC 28360 · (910) 536-1440 · Mon–Fri 8:30 AM–5 PM EST